Agency scaling playbook pitch

By @rsrc.php · Instagram

Source: https://www.instagram.com/p/DeDJRFxMWj3/?vrfl=bncxeHNydm9xbXUz

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Summary

A marketer pitches a $12 "Agency Playbook" book, claiming his own agency hit $200 million in sales over nine years and scaled from $71,000 to $4.2 million a month using the same methods. He frames it as a cheap alternative to $10,000 coaching programs.

Core ideas

One context card plus 7 ideas

Credibility stack: He opens with his own numbers, $200 million in agency sales over nine years and ClickFunnels awards, to establish authority before the pitch.
Growth story as proof: The agency jumped from $71,000 a month to $2 million in a year, then peaked at $4.2 million in one month, used as evidence the system works.
Low price as a trust move: He positions the $12 price as a deliberate choice to get people into his world rather than extract $10,000 upfront.
Content promise: The 40 page book covers filling the sales calendar daily, hiring and training account reps, and structuring the agency for financial results.
Name drop for proof: He cites Cole Gordon's jump from $150,000 to $3.2 million a month as using the same concepts.
Upsell path disclosed: He mentions software and deeper training will be offered later at a "reasonable" price, setting up a funnel beyond the book.
Jab at competitors: He contrasts his offer with coaches charging $10,000 who run agencies that are "a Canva logo," implying they lack real substance.

Quotes

“Before you pay some coach $10,000 to scale your agency, give me 90 seconds.”
@rsrc.php

“They don't mail those out for good vibes.”
@rsrc.php

“I'd rather have you in my world reading my stuff than handing $10,000 to a guy whose entire agency is a Canva logo.”
@rsrc.php

“It's only $12 for a limited time. So grab it now.”
@rsrc.php

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