Instagram · 14 Oct 2026
View the original on instagram.comTopicAI products and desire
AI products and desire
By Вика Молдавская | GIRLBOSS · Instagram
Source: https://www.instagram.com/reel/DeeI6LIIA1c/?dlrf=MXd6enBhcnRmcG5xNQ==
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Summary
AI technology itself is becoming a commodity, and in five years nobody will care which model powers a product. The real battle shifts to brand and identity: what kind of person someone becomes by using your product, borrowing a lesson fashion brands learned decades ago.
Core ideas
- Tech parity is coming: once every app is smart and fast, raw AI capability stops being a differentiator, same way every bag can carry a phone and a wallet.
- Fashion already solved this: a $300 bag and a $10,000 bag do the same job, but people pay for story, status, belonging, and the version of themselves the object creates.
- Desire beats specs: AI startups will stop competing on benchmarks and start competing on what users want to feel when they use the product.
- Wrong question, right question: asking "what can your model do" misses the point, the real question is "who do I become when I buy this."
- Productivity isn't the pitch: nobody wants to be told they'll be "more productive," people want to feel they have an unfair advantage, that they know something before everyone else in the room.
- Identity as product: AI is just the mechanism, the actual product is the feeling of being richer, smarter, freer, more powerful.
- New career path: the next big AI profession isn't just building models, it's making the world want them.
Quotes
“Мне кажется, что через пять лет людям будет абсолютно похуй, какой AI стоит внутри вашего продукта. (I think that in five years people will absolutely not care what AI is inside your product.)”
“И фраза «у нас продукт на искусственном интеллекте» будет звучать примерно как «а у нашего приложения есть интернет». (And the phrase "our product runs on artificial intelligence" will sound about as remarkable as "our app has internet.")”
“Человек покупает не функцию, он покупает историю, статус, принадлежность, эстетику и версию себя, которая становится, когда обладает этой вещью. (A person doesn't buy a function, they buy a story, status, belonging, aesthetic, and the version of themselves they become by owning that thing.)”
“Я хочу чувствовать, что у меня есть unfair advantage. Я хочу зайти в комнату и знать что-то раньше остальных. (I want to feel I have an unfair advantage. I want to walk into a room and know something before everyone else.)”
“Следующая большая профессия в AI это не только люди, которые умеют его создавать, а люди, которые умеют заставить мир его захотеть. (The next big profession in AI isn't just people who know how to build it, it's people who know how to make the world want it.)”
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