Building digital products with AI

Source: https://www.instagram.com/reel/Dcn8MkXJN8Y/?igsi=MXdqZGZ3NnQwMzB6bw==

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Summary

The creator shares an "AI sandwich" method for building digital products: you do the first 20%, AI handles the middle 60% of grunt work, and you take back the final 20%. They demoed it by building a Meta media buying ebook from their own expertise, and they're giving the finished playbook away free to anyone who comments "product".

Core ideas

One context card plus 8 ideas

The AI sandwich method: split the work 20/60/20. You do the setup, AI does the heavy lifting in the middle, you do the final polish.
Start from real expertise: the first 20% is picking something you already know extremely well, deciding who it's for, and naming the problem and gap you're solving.
Dump your knowledge into AI: upload everything you have, strategies, notes, experience, as a zip file, so AI works from your material instead of generic output.
Show the design, don't describe it: pull references from Pinterest or Canva and feed them to AI as inspiration to avoid the generic "AI slop" look.
AI owns the middle 60%: researching what you missed, finding updated info, organizing your knowledge, building the structure, and drafting version one.
The last 20% is mandatory: review every page, fact check, add more real experience, cut or expand sections, and refine until it's something you'd genuinely pay for.
Proof by example: the demo product is a Meta media buying ebook, backed by the creator's time working at Meta and seven years scaling businesses with Meta ads.
Comment CTA as the funnel: comment "product" and they'll send the exact skill they built plus the finished playbook, free.

Quotes

“If you're building a digital product with AI and you let AI do 100% of the work, you are going to make $0.”
@itsmariahbrunner

“AI is dramatically better at design when you show it exactly what you want it to look like instead of trying to like describe it with a prompt.”
@itsmariahbrunner

“And then the final 20% of that work comes back to me. And do not skip this part.”
@itsmariahbrunner

“keep refining it until it's something that I would genuinely pay for.”
@itsmariahbrunner

“I could sell this for hundreds of dollars, but I'm giving it away for free.”
@itsmariahbrunner

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