Instagram · 31 Aug 2026
View the original on instagram.comTopicBuilding digital products with AI
Building digital products with AI
By @itsmariahbrunner · Instagram
Source: https://www.instagram.com/reel/Dcn8MkXJN8Y/?igsi=MXdqZGZ3NnQwMzB6bw==
AI generated summary of the linked source. Posted anonymously. Transcripts are published only for public links, never for uploads, documents or pasted text.
Share
The AI link is plain markdown. Paste it into any assistant and it can read the whole public entry.
Summary
The creator shares an "AI sandwich" method for building digital products: you do the first 20%, AI handles the middle 60% of grunt work, and you take back the final 20%. They demoed it by building a Meta media buying ebook from their own expertise, and they're giving the finished playbook away free to anyone who comments "product".
Core ideas
- The AI sandwich method: split the work 20/60/20. You do the setup, AI does the heavy lifting in the middle, you do the final polish.
- Start from real expertise: the first 20% is picking something you already know extremely well, deciding who it's for, and naming the problem and gap you're solving.
- Dump your knowledge into AI: upload everything you have, strategies, notes, experience, as a zip file, so AI works from your material instead of generic output.
- Show the design, don't describe it: pull references from Pinterest or Canva and feed them to AI as inspiration to avoid the generic "AI slop" look.
- AI owns the middle 60%: researching what you missed, finding updated info, organizing your knowledge, building the structure, and drafting version one.
- The last 20% is mandatory: review every page, fact check, add more real experience, cut or expand sections, and refine until it's something you'd genuinely pay for.
- Proof by example: the demo product is a Meta media buying ebook, backed by the creator's time working at Meta and seven years scaling businesses with Meta ads.
- Comment CTA as the funnel: comment "product" and they'll send the exact skill they built plus the finished playbook, free.
Quotes
“If you're building a digital product with AI and you let AI do 100% of the work, you are going to make $0.”
“AI is dramatically better at design when you show it exactly what you want it to look like instead of trying to like describe it with a prompt.”
“And then the final 20% of that work comes back to me. And do not skip this part.”
“keep refining it until it's something that I would genuinely pay for.”
“I could sell this for hundreds of dollars, but I'm giving it away for free.”
Resources
Links to the tools, products, repos or reading this entry mentions. Found by a web search of what the entry names, so you can go and use them.
Anyone can run this once. After that the links are saved on this entry and shown to everyone.
Remix this knowledge
Turn this entry into something you can post. Pick a format and get a fresh, original rewrite.
Remixes are AI generated, original wording, and free to reuse.
Talk it through
Open a round table on this entry and argue with other people about what it means.
Start a round tableDrop your own
Paste any video, podcast or audio link and get the transcript, the core ideas and the quotes back in one pass.
Try Drop