Campaign asset mapping

AI generated summary of the linked source. Posted anonymously. No transcript is published.

Summary

Someone's building visual asset maps to present campaign work instead of boring PDFs, inspired by a Monday Hair Care LinkedIn flex post. They walk through a real example, a Philippines campaign called High Summer and Co, showing every deliverable mapped out from hero video to print.

Core ideas

Asset maps over PDFs: A PDF is a flat, boring way to present a full campaign's worth of work. Mapping every asset visually makes the scope obvious at a glance.
Inspiration from a competitor flex: The idea came from spotting Monday Hair Care doing this on LinkedIn, clearly meant as a flex, but recognized as genuinely useful.
Working with an animator: The plan is to build these maps with an animator, treating them as a small designed piece rather than a static document.
Real campaign as the template: The High Summer and Co campaign for the Philippines is used as the working example for what an asset map should contain.
Full deliverable list matters: Campaign imagery, hero video, organic social, paid influencers, LED screen, website banners, paid ads, and print all get listed out together.
Mapping reveals scale: Seeing every deliverable laid out in one place makes the full size of a campaign's output visible in a way a document can't.

Quotes

The first thing that I'm having my team and I build is asset maps.

It was like asset maps and it was a flex of course and I was like that's a fantastic way to present this work because a PDF is really boring on a website.

Having all of that mapped out is pretty amazing.

Resources

Links to the tools, products, repos or reading this entry mentions. Found by a web search of what the entry names, so you can go and use them.

MONDAY Haircare
mondayhaircare.com
The brand whose LinkedIn asset map post sparked the idea to ditch PDFs for campaign recaps.
SearchSearch: High Summer & Co (Philippines campaign)
google.com
A direct link could not be verified, so this opens a search for it. The real campaign used as the working example, mapping hero video through print in one visual.
Asset Mapping
digitalpromise.org
The broader visual mapping method being borrowed to lay out every campaign deliverable at once.

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