Pitching framework for investors

Source: https://www.instagram.com/reel/Dd9Qg25txyW/?stkn=MWFoOWpveWZ3cDcwcw==

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Summary

The creator is frustrated with a flood of pitch voice memos that all focus on the idea itself instead of the founder, the choice, and the timing. They lay out a simple three minute framework (why you, why this, why now) and ask people to resubmit using it.

Core ideas

One context card plus 7 ideas

Wrong focus: Most pitches obsess over the idea, but the idea is the least important part of a pitch to investors.
Three minute structure: A voice memo pitch should be exactly three minutes, one minute per question.
Why you: The first minute establishes who the founder is and why they're credible.
Why this: The second minute explains why this specific idea was chosen over every other option.
Why now: The third minute covers market timing, what trend or shift makes this the right moment.
Investor psychology: The framework exists to teach founders how investors actually think, not how founders want to present.
Resubmission offer: Anyone who already sent a pitch is invited to redo it using this format.

Quotes

“You're only focused on presenting an idea and the idea is the least important part of your pitch.”
@family___business___

“Why you? Why this? Why now?”
@family___business___

“All we're trying to do is help you guys understand how investors think.”
@family___business___

“Do better.”
@family___business___

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