Instagram · 20 Oct 2026
View the original on instagram.comTopicThe end of specialized expertise
The end of specialized expertise
By Arkadii Chugunov · Instagram
Source: https://www.instagram.com/reel/DepMJXathqx/?xtok=MXJtMXc0bWMzMHk5OQ==
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Summary
A new "Product Builder" role is replacing entire product teams, and the author shares three observations about where tech work is heading: expertise alone is losing value, infinite task capacity is now assumed even though complex work still needs time, and depth of thought is becoming a liability in a speed-obsessed industry.
Core ideas
- Post-expertise era: Specialized skills like design, analytics, coding, or product management no longer carry value on their own. What matters is the result and the speed of reaching it. Expertise survives mainly as a meta-skill: domain knowledge, business instinct, filtering signal from noise.
- Entrepreneurial shift: This new mode of working resembles how entrepreneurs have always operated, judged purely on outcomes rather than credentials or process.
- Infinite bandwidth myth: Since agents absorb routine work, companies now assume people can handle unlimited context and tasks with no deadline longer than a day. The author felt this directly, burning out by mid-afternoon in his first week.
- The paradox of delegated routine: Offloading grunt work to agents should free up capacity, but what's left for humans is the hardest, highest-stakes work, which still demands real time and focus. The industry hasn't caught up to this contradiction.
- Depth as a liability: Someone who values deep thinking and forming independent opinions finds that identity being stripped away. There's no resource, time, or demand from companies for depth anymore.
- Speed beats substance: In this competitive race, whoever avoids digging too deep and just produces output first wins, even if that output is only an imitation of a real result.
- Imitation vs. reality: Companies are currently bad at telling the difference between a genuine result and something that merely looks like one, which the author calls one of the most troubling parts of this shift.
- No clear answers: The author admits he doesn't know where this leads, offers no moral, but is certain the shift is deep and will touch the entire IT industry and likely beyond.
Quotes
“Экспертиза в конкретной дисциплине, дизайн, аналитика, код, продакт-менеджмент, сами по себе больше не являются ценностью, за редкими исключениями. (Expertise in a specific discipline, design, analytics, code, product management, is no longer valuable on its own, with rare exceptions.)”
“Куда это все нас приведет, я не знаю. Морали здесь никакой не будет. (Where this all leads, I don't know. There will be no moral here.)”
“В каком смысле глубина становится недостатком в этой конкурентной гонке? (In what sense does depth become a disadvantage in this competitive race?)”
“Компании сейчас плохо отличают имитацию от реального результата. (Companies right now are bad at telling imitation apart from a real result.)”
“Нам всем придется научиться очень быстро переучиваться и не привязываться к инструментам. (We will all have to learn to relearn very fast and not get attached to tools.)”
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