Art direction ideas for shoots

Source: https://www.instagram.com/reel/Dcd9GrVtS5u/?igsi=dGN4YTFtb2JoeGJk

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Summary

A fast list of art direction moves for photo and video shoots, roughly ordered from cheap to expensive. The spine of it: give the shoot a story, add one odd element, and build a physical object that keeps working after the campaign ends.

Core ideas

One context card plus 7 ideas

Give the model a job, have them reading, teaching, arguing, or building instead of just posing. Activity creates story on camera.
Storyline the BTS, the behind-the-scenes footage can carry a bigger backstory if you plan it or add some light comedy.
Bring in a single specialist, one niche talent, like a plus stylist, the "is it cake" baker, or a dollhouse maker, gives the whole shoot a hook.
Go oddball on gear, rent a probe lens, a long dolly, a vintage camera, or a robot arm. Weird tools produce frames people haven't seen.
Hunt weird locations, skip another Airbnb or the cursed psych wall. Hollywood and all kinds of oddball markets are full of strange spaces on Peerspace, or you can ask chat for leads.
Fabricate a centerpiece, build one physical object for the shoot, then send it to a trade show, an influencer's house, or a pop-up so it outlives the campaign.
Bet on the moment, the speaker closes by saying it's the best time in history to work as a creative. Lock in.

Quotes

“It's the best time in history to work as a creative. Lock in.”
@orenmeetsworld

“Give the model a job, reading, teaching, arguing, building.”
@orenmeetsworld

“The weird location, not another Airbnb or cursed psych wall.”
@orenmeetsworld

“Go oddball on gear, rent a probe lens.”
@orenmeetsworld

“One physical object built for the shoot and it goes to the trade show or an influencer's house where a pop-up and outlives the campaign.”
@orenmeetsworld

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