Levels of AI in marketing

Source: https://www.instagram.com/reel/Dclgw2lNd0T/?igsi=ZGtkb3E4anF0eWJz

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Summary

The speaker lays out seven levels of AI use in marketing, from basic chat requests up to team-wide agent systems. Most people stall at using agents solo, and the pitch here is that HyperAgent is built for level six, multiplayer AI. A $100 credit offer closes it out.

Core ideas

One context card plus 8 ideas

The seven-level ladder: AI in marketing runs from simple chat prompts all the way to shared, team-wide agent networks. Each level builds on the one before it.
Projects as persistent context: level two is a recurring chat that learns from the materials you upload and how you give feedback. It's a memory, not a blank window.
MCPs as the data layer: level three pipes your actual business data into AI through MCPs, connectors for tools like Shopify, Meta Ads, and Klaviyo.
Skills as reusable assets: level four turns recurring AI tasks into skills that other teams can share as files or add directly in chat.
Agents as working team members: level five agents follow a process, use your tools and the internet, hand results to other agents, and only come to a human for approval or input.
Multiplayer AI as level six: the whole team works off one shared brain of agents, skills, and projects instead of five separate chats.
HyperAgent as the level-six bet: the product is pitched as the way to run multiplayer AI, with agents delegating to each other, different models for different tasks, and access in the app or Slack.
Level seven is open: the final level is framed as still being written, which doubles as a nudge to start climbing now.

Quotes

“There are seven levels of using AI in marketing.”
@orenmeetsworld

“most people only consider agents for themselves. But the sixth level is multiplayer AI.”
@orenmeetsworld

“A team all working off one shared brain instead of using five different chats.”
@orenmeetsworld

“They can also hand the results off to other agents and they only come to a human for approval or input.”
@orenmeetsworld

“The seventh level is being written as we speak.”
@orenmeetsworld

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